Honda to sell Acura in Japan in '08
Honda Motor Co., Japan's third-largest carmaker, said it will sell Acura vehicles in the country starting in 2008 to compete with Toyota Motor Corp.'s Lexus luxury brand for an expanding generation on wealthy pensioners. Honda may sell up to five Acura models in the first year. The Acura, developed by Honda in 1986 for the U.S. market, is being brought back to Japan to compete with luxury brands including Lexus, Bayerische MotorenWerke AG, DaimlerChrysler AG's Mercedes-Benz and Volkswagen AG's Audi AG. Luxury cars are among the most profitable and fastest-selling vehicles in Japan.
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